Monday, June 6, 2011

SEO: Lose Google page 1, rank 1 with 301 redirect?

Where I am working as an SEO the company has rebranded and launched a new website on 16th October.



I have created deep links (301 redirects) from the old site to the new, done all the usual webmaster verification etc and told google that we have changed website address.



This morning I googled our two main keywords ';personalised cards'; and in Chrome and IE7 we are number one on page one, and in Firefox number 4. Needless to say the Director is over the moon and I am chuffed to bits as well.



The old site remind4u com has not had a 301 implemented from the home page, you have to click any of the tabs or the central panel to be 301 redirected to funkypigeon com home page. If, say, tomorrow, we implement a 301 redirect from the old home page to the new home page, will we lose out in SERPs? And if so, for how long?SEO: Lose Google page 1, rank 1 with 301 redirect?
ok - firstly you should be seeing any differences between the serps regardless of what browser you use as you - the only reason I can see why this is happning is because the search engines are very clever and try to show results as a personal touch to the user - so if you have been clicking on your own listings in google then they will remember this and show your website higher as they believe this site is more applicable to the your sepcific needs - what I would advise is to clear your browsing history and flash cookies in all broswers individually - when you do another search you should see the same results.



Regarding the 301 redirect what you need to understand is that the website which it will be directing to will overtake the onsite optmisation factors so it will show the new websites title - description and take into account other factors - provided that they are the same or as good as one another you should loose any rankings - Again it is a hit and miss and you could loose rankings still



hope this helps

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